STRATEGIC CONSULTING SERVICES
LET US INTRODUCE OURSELVES
WE'RE BRINGING A SERVICE MINDSET BACK TO BUSINESS
ServicEffect is a marketing consultancy, founded by two advertising agency veterans who built their career, not just on impactful marketing communications but on the human connections that make them happen. Every company and every brand has a soul— embodied by the service and relationships formed at retail, with distributors, through the sales force, and all the way back from within the company. Your service culture defines your business success, including marketing.
When you work with ServicEffect you'll receive Marketing and Communications Solutions coupled with an intensive Personal Service Strategic Plan that shows you how to establish and maximize relationships across channels. This extra layer is what takes your sales and marketing effort from good to great— in a way that everyone can feel. It is a holistic strategic plan with heart that moves people into action.
NICE TO MEET YOU
The people behind ServicEffect:
Mary Kay Modaffari
Chief Service Officer
Mary Kay Modaffari has excelled in the competitive world of advertising and marketing by leading with her heart. For more than 25 years, Mary Kay was a key part of the success at independently owned Brunner where she served as Executive Vice President and Partner. Through strategic and client service leadership, Mary Kay helped grow the agency to a peak of nearly 200 staffers, $180 million in billings and recognition as one of the top 100 independent agencies in the nation.
Chief Strategic Officer
Petra Arbutina is a former Parter and EVP of Connections Planning at Brunner. Over the course of 25 years Petra has been a leader in communications planning and media buying. Her thoughtful approach to leadership and client work have made her a trusted partner. She has overseen the placement of billions of dollars in media spending, helping to create growth for retailers, CPG brands, healthcare providers and more. Petra was inducted into the Pittsburgh Advertising Hall of Fame in 2017.